There is a misconception about graphic designing; people think it to be as easy as a pie. Is it really so? For one, my mother makes great pies but doesn’t know a thing about design. On a serious note, designing is a professional field and requires specialization to perform. Working as a professional, one expects premium payment as well. Consider the case of doctors…why are they highly paid? It is because they are specialist of their respective field. If you catch a cold or a fever, you won’t be consulting a mechanic…would you?
Custom work takes time. Every design team will do their best to accommodate your schedule, especially in the event of a last minute rush job. Deadlines change and ‘I need it next week’ suddenly becomes ‘I needed it yesterday.’ Keep in mind that a design shop can (unfortunately) only do so much. Your rush job still needs to be squeezed in to the regular production schedule. Quality work takes time, and rushed jobs tend to look like they were rushed.
In many ways, it is difficult to make accurate charts showing the cost of graphic design is my passion services. Graphic design costs are tied into talent and reputation as are so many other areas that require artistic skill. It might help to think of the difference in cost between a painting of a bowl of fruit your grandmother is selling at a local art fair and a Van Gogh being sold at a New York auction house.
Just as important as your logo is your tagline. A well thought out tagline defines the services you provide. The tagline should be short and sweet but should also be catchy.
D: I came to love design through studying the history of graphic design, designers throughout history have been great artists, although times have changed. I was studying Fine art, but realized I could still be creative if I followed a career in commercial art, plus finding its way easier paying the bills opposed to being a starving artist contemplating eating your own sliced off ear. I love typography from the first half of the twentieth century and the modern designers who revived it.
Well, now that you find work. What’s next? The target audience whom you are working for should be your omphalos. They are the ones who can make or break you. If your message is conveyed, then you win, your design wins! Always consider your objective and be clear on what your customer wants. If you have clarity in your thoughts, it will reflect in your work.
Now these are some of the basics for kicking off a successful business. I know they work because this is how i got to the level i am at. I started off with contests, doing this as a hobby. I can now say I am a full time graphic designer. The possibilities are endless as long as you put in the hard work.