In the realm of online business, a commercial video production is a surefire way to hasten reaching a global audience. As long as you know how to make a catchy and substantive video, you can definitely thrive the stiff competition. Since there are now a lot of write-ups talking about how to create a marketing video, let us just have a random list of the most basic things you shouldn’t forget. They can come in handy whether you’re asking someone to create a video for you or you’re making it yourself.
I remember shooting a video at a beautiful location, where I was guaranteed that no one would be around to get in the way of our shooting. I dutifully conducted my site survey and everything looked and sounded fine. Unfortunately, we didn’t hear the airplanes flying overhead when we did our site survey. And we didn’t hear the train that came by every hour. Nor did we hear or see the flock of geese when we were scouting the location. But all of these distracting nuisances were present during our shoot. Fortunately, I had a contingency plan and we had indoor locations identified in advance. Having a plan B is not a bad idea. If you want to be really safe, shoot your production in a studio, so you can be assured of complete control over the location.
First, let’s suppose that you are a small firm that wants to go after high profile, large companies as clients. The video will be important to getting new business as it will introduce and overview your firm. All of the factors seem to require a high quality production. This will tend to push you to the premium level. However, because of your limited resources (you are a small firm after all) you may prefer to budget at the lower end of the Premium range. Budget $6,000.
Before you do any internet produccion de video you should do your keyword research very carefully. If you get this wrong it can have an effect on your video rankings in the search engines.
Let’s look at a second scenario. Suppose you are a larger firm that wants to produce a series of case studies with new business prospects. Being a large firm trying to influence sophisticated buyers would push you up in the quality levels. However, because the video is of case studies, the quality demands are likely less exacting. Those considerations would push you to the Professional level. You would want relatively high quality but definitely not a signature piece. Budget $3,000.
Video quickly gets you a reputation online and starts to brand you. Having good video content, which the search engines love, will also help with your search engine optimisation and link building.
When there is a voice speaking out loud the sales text then it helps to build trust. You can even demonstrate the product on camera. You don’t necessarily need to show yourself on camera either. You could just use the words from the sales page in the video and talk over it. You would be narrating the sales page in effect.
Planning, planning and more planning. The better you plan for your shoot which includes call sheets, shot lists, shoot schedules and any other useful information the smoother your shoot day will be.